Radio and TV Show

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  • Radio Advertising – Is There Fair Pricing For Radio Spots

    Radio Advertising -What is fair pricing for radio spots?

    When it comes to TV advertising and radio advertising, the most common question we hear is: “What is a fair price for ‘radio spots’?” It is a great question, and one that rarely gets answered. The answer is:
    A fair price could be $2.00 in Great Falls, Montana;
    It could be $300.00 in Houston, TX;
    It could be $2000.00 in New York City; and
    It could be $1.5 million for the Super Bowl.

    In order to understand “spot pricing,” you have to know what a spot is first. When a commercial hits the airwaves, it becomes a spot. A spot is 15, 30 or 60 seconds worth of airtime. Airtime is just that, time on the air. Air is worth nothing. We all breathe it for free. You should pay nothing for air. So what is a spot worth? ZERO, ZILCH, NOTHING.

    In order to answer the question fully, I will use an analogy involving a bag of Doritos. What does a bag of Doritos typically cost? A large bag is around $3.50. Normally a bag of Doritos has around 100 chips in it, meaning a cost of around .03 cents per chip. Is that a fair price for a bag of Doritos? Based on public perception and what you paid for Doritos in the past, the answer would be yes.

    What if you opened the bag of Doritos and it had 3 chips in it? Would $3.50 be a fair price for the bag then? Of course not, it would be a rip-off. What if you opened the bag and it was full to the top and had 300 chips in it? Would $3.50 be a fair price then? Absolutely, you got a fantastic deal.

    So there lies the problem: small companies continue to purchase advertising based on the price of a “Spot”. They do not bother asking “how many chips are there inside the bag?” When purchasing TV and radio advertising, the only thing that matters is how many people are going to hear or see your spot each time it runs. In the advertising world, we call that “average impressions”(eyeballs, or ears).

    The next logical question would be: How do we find out how many people will see or hear our spots before we purchase advertising from someone? The next article posting will cover this question. You can also go to a page at the resource below titled “What is CPM,” to learn more about how Nielsen and Arbitron ratings work. p>

    If you would like to learn more about radio advertising and radio spots in general, click here If you would like to learn about how to calculate fair CPM pricing using Nielsen & Arbitron data, click here

  • Jewellery Making Tv Show

    I never worry about diets. The only carrots that interest me are the number of carats in a diamond.” – Mae West

    The word jewellery itself is derived from the word jewel, which was anglicized from the old French “jouel”, and beyond that, to the Latin word “jocale”, meaning plaything. Jewellery design is the art or profession of creating, crafting, fabricating or rendering designs for Jewellery. This is an ancient practice of the goldsmith or metalworker that evolved to a billion-dollar industry with the odyssey from ancient cultures into the machine age.

    One of the first to start jewellery making were the peoples of the Indus Valley Civilization. By as early as 1500 BC, the people of the Indus Valley were creating gold earrings and necklaces, bead necklaces, and metallic bangles. Jewellery also found great status with India”s royalty. In fact it was so powerful, that certain laws were established by some rulers which limited wearing of certain jewellery types only to royalty. India was also the first country to mine diamonds, with some mines dating back to 296 BC. The journey of the jewellery industry over the centuries has indeed been an incredible one”

    According to a 2007 KPMG study, the largest jewellery market is the United States with a market share of 30.8%. Japan, India, China, and the Middle East each have 8-9%, and Italy with 5%. The authors of the study predict a dramatic change in the market shares by 2015, where USA’s market share will drop to 25% and China and India’s will increase to 13%.
    Hunnarbaaz! Skilled to Win! A pioneering weekly reality TV show, looks to showcase and hone the talents of skilled manpower across the nation. The show has on board some of India’s most prestigious organizations in the area of skill development and innovation, including the National Skill Development Corporation. On 13th July, the jewellery sector will be featured on the show, highlighting the various kinds of skills which go into the making of jewellery, along with related career prospects.

    The broadcast partner of Hunnarbaaz! Skilled to Win! is India’s National Network and Public Service Broadcaster “” Doordarshan National (the show is also aired on select regional language channels of Doordarshan). Even today, DD reaches more homes than any other network in the country, and viewers can catch the show every Sunday, at 11 am. The content partner of the show is Cinema Vision India, headed by Siddharth Kak, the mind behind Surabhi (an iconic cultural show telecast for over a decade), who has over 30 years expertise in the field of television production. Cinema Vision India is one of India’s oldest non-fiction production houses.

  • Waterproof Spy Radio Hidden HD bathroom Spy Camera DVR 16GB

    This is a mini radio spy camera that looks like an ordinary can of radio. The camera is so well hidden that no one will know that the radio actually contains a mini bathroom spy camera. Because it is so well hidden, you can put it anywhere, even in the bathroom, and no one will be suspicious. With this camera, you are able to record everything that happens while you are gone. Thieves and intruders will never suspect that this radio contains a hidden camera that is capturing their every move. You don’t have to worry about thieves or your child’s babysitter any longer. With this camera, you can help to keep your family and home safe.

    Highlights:

    1. So many hidden cameras, this bathroom radio waterproof. You can as usual to operate it. Do not worry about the camera’s operating system damage.

    2.As a radio spy camera shooting camouflage technology and quality is very important. Camera no visible wires, plugs, or buttons, even trained professionals will not be able to tell you, this radio is a hidden camera. Spy camera resolution up to 1280 960. There is no doubt that you can from this product high-quality video. Another important thing is the shooting time. In order to increase the recording time 16GB memory card and large capacity battery internal settings. Based on these, the camera can work continuously for about 8-10 hours. You can get very long and exciting video so easy. It can provide you with an ordinary camera, and can not provide a powerful video evidence. This is the ideal choice for a real CIA agents, police, detector, and spy agency.

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  • From Radio to Online Guitar Lessons

    I can remember when it was the summer of 2000, more than 11 years ago at the moment of writing. The radio was on, but on such a volume that I could actually ignore it. But I probably would have ignored it anyway since I just received my guitar. Can’t recall the brand or type but it was a rather cheap instrument. I had a little bit of experience. With a little bit I mean that I had 2 or 3 guitar lessons at the age of 8. So I could barely read the tabs. One moment I was fully focused on my guitar but a moment later I totally forgot all about the guitar. Even forgot that I was trying to make music. Because this was when I first heard Californication by the Red Hot Chilli Peppers. The DJ announced a new single by the band from Los Angeles. The first notes reached my ears and I was estatic. I just sat there with the guitar on my lap, enjoying every single second of the 5 minutes the song. Once the song ended I regretted that I stopped my guitar course. But I also became motivated, very motivated. Because the only thing I could think of at that moment was that I have to master my instrument. I wanted to be able to play this song so badly that must have practiced for the entire afternoon. Although I have to admit, it was worth it. For a couple of hours I was a rockstar- in my head atleast. My roommates thought otherwise unfortunately. About 9 to 10 years went by without playing my guitar. But then, approximately 2 years ago, I was driving my car. It was May, a very beautiful day in Spring. The sun shone for the first time in the past months and I have to admit, I felt good. And it only would get better, because the DJ on the radio anounced Californication by the Red Hot Chilli Peppers. Somehow I hadn’t heard it for a while, probably 3 years. The only thing I knew for sure was that I needed my guitar. That’s when I turned the car around, drove to my local guitar shop and picked up a new guitar. Went home as fast as I could and started playing. Unfortunately I didn’t know how anymore. So after I ordered some , since I don’t have time to schedule a guitar teacher in my spare time, I started playing again. Till the day of today I still feel like a rockstar when I pick up my guitar and think of Californication.

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